Hello lovelies! In today's post I've gathered a few recent and exciting launches from local and international brands that are new in stores here in Israel. Since I've started working on this post I've collected even more new products to show you (such as the new foundation and brushes line from IL Makiage, which I've decided to dedicate a separate post to) but you gotta start somewhere, right? So let's dive right in to the reviews of the new beauty bits from much loved brands such as IL Makiage, PUPA, Essence and Vichy.

The year has only just begun but there are already so many interesting launches and new products to try!  I've gathered up some of the recent launches which I find most interesting and appealing to me, both globally and locally, so it's time to see what we had so far this year and what's to expect next. Grab a pen and paper and let's start working on that wish list!